During this the 2014 ASCAP expo, Valholla Worldwide Entertainment Group Chairman/CEO Vince Valholla got to ask Grammy Award Winning record producer/songwriter/manager, Jermaine Dupri how he’d go about running a record label during that era. If he was just starting out of course. He also talks about how he named Lil Jon as an A&R for So So Def and more.
“18 years ago (January 20, 2005), record producer Vince Valholla was finalizing the formation of his new record label, Valholla Worldwide Entertainment Group (formally Valholla Entertainment). He previously served as a marketing consultant and independent A&R in Miami, Florida, and wanted to learn all he could before starting a label. With Motown and Bad Boy Records as inspiration, he, his team, and partners (artists) built arguably one of the top independent record labels to come out of South Florida. Today, he’s game-planning the company’s next move and is potentially selling a minority stake in the group of companies. In this interview, we talk about his “Label is the Artist” business model and the future of his burgeoning company.”
Vince Valholla has released part one of what will be an evolving single titled, “In the Heat of the Night”. The song, which in its first form does not contain any vocals will evolve over time and take on new elements including entirely new songs. Vince further explained via instagram.
“Starting something new. I’ll be dropping a new single on Tuesday called “In the Heat of the Night” (Part 1) produced by me and The Track Burnaz. Part 1 is an instrumental and instead of building the song behind closed doors, I’ll be opening up the process to the public. I want to collaborate with artists on this song. I might have Part 2 as a rap song with 2 featured artists and Part 3 as an R&B song. Who knows, I may release 10 parts.
I started working on this song in November of 2020. I came up with the melody and I worked with a bass player and The Track Burnaz to bring the song to life. See, instead of having this song live on my hard drive, I’m making sure the vision I see for it comes to fruition.
There’s so many great songs on ice because of different reasons. With streaming, that shouldn’t be the case, in my opinion. So if I believe in a song, I’ll be putting it out. If you’re an artist or songwriter and you want to hear Part 1 before it drops, let me know and I’ll send it to you. I can’t wait for everyone to see this song evolve over time.”