How Vince Valholla would run an independent record label in 2024

January 19, 2024 Vince Valholla

How Vince Valholla would run an independent record label in 2024

run an independent label in 2024

If I was an aspiring independent label owner in 2024, here’s how I’d run my company

I’ve run an independent label during the final years of the CD era, iTunes then SoundCloud era and now, in the streaming era. Artists are in the best position in years. Independent labels on the other hand have a problem. I believe artists should own their masters. So that means label owners have to not only ensure we do fair deals, but we have to also find a way to have control or ownership in IP to survive as a business. If I was an inspiring label owner, without millions in backing, I’d focus around 80% of my output using the “label is the artist” business model.

See, there’s a lot of content around helping artists, but no one is talking about sustainable ways to run an independent label while doing fair deals.

Learn more about the “label is the artist” business model by reading my case study on it – it’s free, and I don’t have any courses to sell you.


Vince Valholla is a record producer, arranger and founder of Valholla Records and rotating collective Vince & The Valholla Empire.


Vince Valholla

Vince Valholla is Chairman/Chief Executive of Valholla Entertainment, Inc. All opinions are his own. Valholla is a full-service Music Label & Management Company based in Miami, FL. Named Record Label of the Year in 2017 by Miami New Times. One of Valholla's notable releases is the 2015 release of Kirby Maurier's "Doing The Most" was one of the highest selling independent R&B albums in the South Atlantic Region. Every full-length release from Valholla since 2015 has charted on iTunes.

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