January 3, 2020 Valholla Staff

Investing in Music in 2020

As we enter into 2020, the music business has experienced over four years of double-digit growth. This growth is mostly thanks to streaming and its rise with Spotify, Apple Music, and others. With subscribers of streaming services still growing around the world, this is the perfect time for investors to enter into the music sector. According to the RIAA, in the first half of 2019, at wholesale value, revenues for recorded music rose to $3.5 billion. This doesn’t include revenue from tours and merchandise.

People seeking to invest in music can approach it in many different ways. Some investors have taken the route of investing in music royalties via catalogs through companies like Royalty Exchange and The Hipgnosis Songs Fund. For an investor seeking to invest in the long run, creating valuable original catalogs is the best route. Here’s a breakdown of the differences.

Royalty Exchange is an online marketplace for buying and selling music royalties. The Hipgnosis Songs Fund is a publicly-traded (London Stock Exchange) company that offers investors pure-play exposure to songs and IP they’ve acquired which allows investors to enjoy the windfall of some of the best and highest selling music from producers and songwriters like Timbaland, The Dream and so much more.

For investors seeking the long game and multiple revenue streams, they should consider creating or being a part of original music catalogs. There are many ways to approach this but this route requires investment and patience. If you’re an investor who has no idea how the music business works, its best to work with a reputable company to maximize this direction. You can do this through your own record label or partnership with an existing label.

With streaming, this approach is a no brainer because today, music has moved to an “attention economy”. So if you have good music with the means of getting it to the public, and cutting through the noise, the opportunities are endless.

If you are an investor seeking to move in this direction, we can help. For more details, check out this piece detailing our company’s new fundraising initiative. We can also consult you on other ventures you wish to move into. Our team has over 25 years of experience and we can help point you in the right direction. Regardless of what you do, don’t miss out on the biggest boom music business has seen since the 90s.


Valholla Staff

Valholla is a full service Music Label & Management Company based in Miami, FL. Named Record Label of the Year in 2017 by Miami New Times. One of Valholla's notable releases is the 2015 release of Kirby Maurier's "Doing The Most" was one of the highest selling independent R&B albums in the South Atlantic Region. Every full-length release from Valholla since 2015 has charted on iTunes.