In late 2019, Miami-based music producer, Brilliant sent a song to Vince, chairman, and chief executive of Valholla. The song was a Jook record called "Jook it Out". If you're not familiar with Jook or Jookin' music, it was a prominent sound in the Miami and South Florida area between 2006-2009. Artists like Grind Mode, Ball Greezy, Desloc Piccalo, and many others filled the radio waves with this unique form of dance music mostly unheard of outside of the South. "Jook It Out" was produced by Brilliant and featured vocals from Neekah Money and DJ Big Boy. "When I first heard the song, I wanted to share it with my network. I wanted to spread it and I wasn't even directly involved with it", Vince remembers. "I wrote about the song on my blog and fell in love with it as time went by. It reminded me of the early days of our label." Those early days of Valholla consisted of many songs that used the Jook sound, even songs that enjoyed spins on South Florida radio.After the song was only released on Soundcloud and Audiomack, Vince envisioned more.