Scooter Braun's Ithaca Holdings acquires Big Machine Label Group (including Taylor Swift's master recordings). Today, on top of all the free agent news in the NBA, it was announced that Big Machine Label Group found a buyer. See, back in November of 2018, there was talk in industry circles that the label, which was the former label home of Taylor Swift was up for sale and that the company could command a $300M price tag. Shortly after the news broke she took to Tumblr to express how she felt about the sale of the label.