Valholla

For 17 years straight, I’ve always been working at least one record or single. These days, it’s a little different. In 2019, I announced that I’d be releasing music via a rotating collective called Vince & The Valholla Empire.

I started this collective because, in my many years of working in music, I’ve often come across amazing songs that never see the light of day. The reasons could range from the songs not having a “home” with a particular artist or label. Or simply because the recording artist doesn’t want to release it. I wanted to change that.

I wanted a vehicle to release songs that I produced or believed in. And also create amazing bodies of work. As of today, I’ve had 8 single releases across 17 tracks. Our release FOREVER is with producer/songwriter/recording artist ADN Lewis. So far, in under a year, the song is approaching 200K combined streams.

I produced the song with The Track Burnaz, Vegas Fontaine, Curtis Richardson, and ADN Lewis and it is inspired by 90s R&B that I grew up listening to. FOREVER is one of my favorite songs that I’ve ever been a part of. I believe in it and our label is doing something that will ensure the world hears it.

So far, we’ve released 13 versions of FOREVER (including 5 remixes, instrumentals, the acapella, and a sped-up version). Currently, there is a range of remixes planned and in the works in different languages, genres, and vibes.

Our label, Valholla Records plans on pushing this song… Forever. By next year, we’re expecting to release a total of 40 remixes, each touching new audiences and countries. 40 remixes exceed the Guinness World Record for most remixes that appeared on a Top 100 album, but more on that later.

Now, I want you to understand, that although we’re working on this plan, we still will be releasing new music monthly and we’ll be working on every release. The releases that have momentum will get an extra push but FOREVER will be a song that the world is guaranteed to consume.

At first, I had a plan of pushing this single until it at least goes RIAA-certified GOLD. But now, we’re not stopping until it goes platinum. Then, we’ll do our normal catalog push from there on out.

The multi-pronged approach doesn’t stop at remixes. I’m currently putting the framework together for a short film based on the song. We also will be producing content around the song including official music videos…. Yes, more than one music video.

This push is simply the beginning of what our company has planned for future releases. With our releases through our collectives, we can lead on marketing and promotion, and gives me freedom as a creator and executive. (THE “LABEL IS THE ARTIST” BUSINESS MODEL CHANGED EVERYTHING FOR ME)

Thanks to everyone who pressed play on FOREVER… if you haven’t, trust me, you’ll hear it.