Record producer Vince Valholla almost went down a path that didn’t include music. Vince recently shared how he thought his calling was acting, only to start his independent label, Valholla Records. It turns out method acting required so much commitment it scared him. Watch him explain below.
If I was an aspiring independent label owner in 2024, here’s how I’d run my company
I’ve run an independent label during the final years of the CD era, iTunes then SoundCloud era and now, in the streaming era. Artists are in the best position in years. Independent labels on the other hand have a problem. I believe artists should own their masters. So that means label owners have to not only ensure we do fair deals, but we have to also find a way to have control or ownership in IP to survive as a business. If I was an inspiring label owner, without millions in backing, I’d focus around 80% of my output using the “label is the artist” business model.
See, there’s a lot of content around helping artists, but no one is talking about sustainable ways to run an independent label while doing fair deals.
Learn more about the “label is the artist” business model by reading my case study on it – it’s free, and I don’t have any courses to sell you.
A fun fact about Kirby Maurier’s ‘IZ U WIT IT’ is that it is the first documented TRAP&B (TRAPnB) song released.
Released and recorded in 2013 and appeared on Kirby Maurier’s independent debut album, Doing The Most. The singer described what would end up being the sound for her independent debut album to Miami New Times (interviewed by Lee Castro), published on January 9, 2014 – the first publication of the term. ‘IZ U WIT IT’ was released on Valholla Records (formally Valholla Entertainment) on October 27, 2013 and it infused elements of the Trap genre and RnB. ‘IZ U WIT IT’ was produced by Vegas Fontaine, executive producers Vince Valholla, Kirby Maurier & Vegas Fontaine.
@valholla IZ U WIT IT by Kirby Maurier is the first TRAP&B (TRAPnB) song. Released and recorded in 2013 and appeared on Kirby Maurier’s independent debut album, Doing The Most. The singer described what would end up being the sound for her independent debut album to Miami New Times (interviewed by Lee Castro), published on January 9, 2014 – the first publication of the term. 'IZ U WIT IT' was released on Valholla Records (formally Valholla Entertainment) on October 27 2013 and it infused elements of the Trap genre and RnB. 'IZ U WIT IT' was produced by Vegas Fontaine. #trapnb#trapandb#trapandbass#kirbymaurier#valholla#vegasfontaine#rnb#rnbsubgenre#subgenre#musichistory#fyp#fypシ#foryou♬ original sound – Valholla
Baton Rouge based recording artist Adam Dollar$ has added new bars to Vince Valholla’s rotating collective, Vince & The Valholla Empire’s single FOREVER with ADN Lewis. The specific version is Ruben Raymond’s Remix of FOREVER which was featured on Spotify’s Fresh Finds R&B playlist.
The future of our label is deeply connected to collaboration. If you are an artist, producer or songwriter and you would like to work with us, please reach out.
Label is the Artist
Our label focuses on the “Label is the Artist” business model. This means our focus is collaboration versus signing artists directly.
Brand Management
We started our management division in 2007 and we are equipped to manage brands, artist and any creative you could think of.
Merchandising
With our partnership with Bleu Vessel, we are able to provide our partners with quality products and introduce unique approach to merchandising.