January 11, 2017 Vince Valholla

Streaming Overtook U.S. Digital Music Sales for the First Time in 2016

Nielsen released their U.S. Music Year-End Report and music consumption is at an all-time high. There was a staggering increase of 76% in on-demand audio streams but there was also a decline digital song downloads. Overall music consumption is up by 3% which I believe can double with the continued boom in streaming.

Spotify and Apple Music enjoyed a large increase in subscribers in 2016. Together, they added more than 20 million ­subscribers, ­boosting their ­numbers to 40 ­million and 20 ­million, respectively. It’s also going to be interesting to see what’s going to happen this year if Soundcloud doesn’t get acquired because they may run out of cash.

Don’t count out physical album sales. Vinyl continued its 11-year increase, reaching sales of 13 million in 2016 – the largest number since 1991. I believe that physical albums simply need to be rethought and it may overtake streaming. Sounds crazy? But who would have thought that streaming would have saved the music business?
Update (via Nielsen)
streaming overtook nielsen year end report 2016

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Vince Valholla

Vince Valholla is Chairman/Chief Executive of Valholla Entertainment, Inc. Valholla is a full service Music Label & Management Company based in Miami, FL. Valholla's 2015 release of Kirby Maurier's "Doing The Most" was one of the highest selling independent R&B albums in the South Atlantic Region. His opinion is his own.

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